#CMAAmst24

Location

Amsterdam | ibis Schiphol Amsterdam Airport
Schipholweg 181, 1171 PK BADHOEVEDORP, Niederlande

Join!

The Critical Messaging Association welcomes anyone involved in the critical messaging industry to join.

Please contact via contact page.

Date

11 - 13 Sep 2024
Expired!

Test-Event

Communication is not everything, but without communication everything is nothing. For a long time now, communication solutions have been better and better integrated into the user’s applications. Let’s talk about it.

Early Bird Conditions: August 14th. End of Working Day CET.

Conference Place of Venue:

ibis Schiphol Amsterdam Airport
Schipholweg 181
1171 PK BADHOEVEDORP
Niederlande
Call: 0031205025100
Email: H0649-SB@accor.com

Special Rates (below 130,- € per night / singel-room) are available but the ACCOMODATION is NOT INCLUDED in the event’s fee.
If a room is needed, please BOOK SEPERATELY DIRECTLY at the HOTEL after booking the event.
To get the special rate, use PASSWORD shown on the closed user eventpage.

 


Pricing:

The pricing is organized in two modules with singular prices. There is also an Early Bird discount until August 14th. End of Working Day CET. Be quick and check this out, it’s worth it.

Sep. 11th – 13th
Incl. three breaks, midday lunch, one Evening Dinner and Boat Cruise on Sep. 12th.

Regular prices
320 € (1st participant of an organisation)
220 € (each following participant)
50% discount for CMA members

Early Bird
75% (each participant)
0 € for CMA members

*Remark: As last years we trust in sponsorship from our friends. Otherwise it will be difficult to mamange this price level.

Sep. 13th (morning)
Incl. Warm up. Exchange
Guided Tour in World Famous Amsterdam Musee VanGogh. Intro
Meeting Point: Place of Conference (Hotel). Bus. City Guide.

Regular price
80 € (each participant)

Early Bird
75% (each participant)
50% (of the Early Bird price for CMA members)

*Remark: As last years we trust in sponsorship from our friends. Otherwise it will be difficult to mamange this price level.


Hourly-Schedule

Focus Part I. Growth. Importance. Awareness. Membership.

14.00 (projected)
Board of Directors Meeting

16.00
Conference Opening by Chairman

16.15
Our contribution and our proposals as part of critical messaging community
Personnel words addressed by Roy Pottle, Jim Nelson, Holger Klaus from sponsors.

16.35
The new members have the floor
Why, What, When, Whom Eloise Sheppard, Logan Ross, Brian Leppla, Chris Jones,

16.45
Intro yourself: our participants
Intro: D. Gollnick. Contribution: All

17.15
Short Break

17.30
Critical Messaging. Who we are. Positioning Report.
Draft status paper. Main points. Examples. Schedule. Working Group concept.

18.00
Kick-Off working groups.
Opinion exchange. Consolidation. Working plan.

19.30
Time for possible Joint Dinner. Communication – the other way.

Focus Part I. Cont.

9.00
Opening
Award for Marketing effort. Certificates for new members. Exhibition support for all participants – members.


Focus Part II. Solutions. Embedding. Customer focused approach.

9.30
Done after Paris 22 and Berlin 23. Learnings. Messages.

  1. Siren Project France / USA. TPL / Prism. Cooperation for Societies. Jose Costa, Jim Nelson
  2. Critical Messaging in Europe: more awareness and more technology diversification. NN. (tbc)
  3. Recent Investments in Critical Messaging. Switzerland, Ger, Fra, UK, Ireland, USA … Overview
  4. Australia: What is different. What is common. Learnings. Johan Svean.

10.45
Short Break

11.00
Migration: how to do it with maximum benefit and minimum trouble for users

  1. Solution Provider: Remco Jager and Klaas Lok from Technolution, NL
  2. “Even more than communication: embedding.” Graeme Hull from Swissphone, Switzerland
  3. Operator Contribution: Martin Theuerweckl from Notruf, Austria

12.20
Break for lunch

Focus Part III. More than data. Voice. Diversity of technology.

13.30
A special information session: Messaging is data and more.

  1. taly. Radio Activity. Differentiation. Sarah Isoardo
  2. TPL and eDMR. New markets. Jose Costa.
  3. e*Message and trunking. Provider model. Holger Klaus.
  4. Call System Technology. From an other point of view. Eloise Sheppard.
  5. Critico Group and Private Voice. Broad(er) portfolio.  NN. (tbc)

Focus Part IV. Positioning Paper. Messages. Sharing with Market and Deciders.

14.30
Working Groups.

Overall Organisation.
Three Groups.
Proposal:
(1) Crafting a persuasive core message for the CMA, one that resonates strongly with our values and goals. Result: Draft or more of a Positioning Paper.
(2) (Innovative) strategies for disseminating our message to the intended audiences effectively. Result: Payable recommendations for members and association…. Newsletter, Intelligent Socialmedia Sharing, Influencer Approaches, Homepage, …
(3) Group to be decided: Diversification in Technology.

16.15
Afternoon Break

16.45
Working Groups. Results and Discussion.

Around 17.00
End of the Day in Conference Premisses.

9.30
Time for exchange and fixing measures.

10.30
Departure: Between Impressions, Critical Messaging and Impressionism.

Visit to the world’s leading Van Gogh Museum. With guided tour and introduction. And discussion.

Around 14.00
Finish in Amsterdam Old City.

The event is finished.

Hourly Schedule

Sep 11th

13.30
Board of Directors Meeting
16.00
Conference Opening by Chairman
16.15
Our contribution and our requirements as part of critical messaging community.
Personnel words addressed by Roy Pottle, Jim Nelson, Holger Klaus from our sponsors
16.40
Intro yourself: our participants.
17.00
A conference and ITS OUTPUT for everybody's market and business. Requirements. Ideas.
Intro: D. Gollnick. Contributions: All
17.30
The Working Group concept: how efficiently to implement output results
Intro: A. Saccoccia. Participation: All
18.00
Kick-Off working groups.
Group leaders. All.
Around 19.30
Time for (may be joint) dinner

Sep 12th

09.00
Opening
Award for Marketing effort. Certificates for new members. Exhibition Roll up and more for all participants - members
09.15
New members section.
Reports and ideas from Australia and UK. C. Jones, B. Leppla. Critico Group | E. Sheppard. Call Systems Technology | L. Ross. NN. Vitalcare
10.00
Done after Paris 22 and Berlin 23. Learnings. Messages
Siren Project France / USA. TPL / Prism. Cooperation for Societies.
Much more than only for CCW 2025: ASTRID is going ahead.
From the North of Europe: Product diversification for our users.
We talked about (not only) this in Paris: Critical Comms from Australia.
More
11.30
Migration : how to do it with maximum benefit and minimum trouble for users.
Solution Provider: Remco Jager and Klaas Lok from Technolution in The Netherlands
Vendor Contribution: Sara Isoardo, Radios Activity, from Italy. Graeme Hill, Swissphone, from (not only) Switzerland.
Operator Contribution: Martin Theuerweckl, Notruf, from Austria.
Guest from Overseas (tbc)
12.45
Break for Lunch
13.45
A special info session: Messaging is more than data.
Our voice related offerers:
TPL and eDMR
e*Message and Trunking
Critico and Private Voice
More
14.30
Working Groups.
Overall Organization: A. Saccoccia. Groups: by WG leaders.
Messaging by Data
Messaging by Voice
Addressing market and opinion leaders by positioning paper and more
16.15
Afternoon Break
16.45
WG Results and Discussion
17.30
Bus to Canal Boat Tour in Old Town Amsterdam (Communications by water)
20.30
Joint Dinner in one of the very old (now) restaurants

Sep 13th

09.30
Short exchange about tasks for 2024 / 25 in smaller group
10.30
Impressions and Impressionism. Critical Communication can be : Art, too.
Visit in world famous Van Gogh museum. Specialized guided tour.
14.30
Safe trip back for all.

* Plan status August 13, 2024. Subject to further updating and additional work.